De cativa ani, semnalez pe blog aparitia numarului special “Book of Tens”, editat de revista Advertising Age. Este un fel de Best of din marketing, advertising si digital. Iata ce recomand sa cititi din cea mai recenta aparitie.
- Marketing Muck-Ups: The Biggest Follies of 2011
- Ten People the Marketing Industry Will Miss
- Ten Marketing Books You Should Have Read
- Advertising: The Year’s 10 Most Killer Pieces of Creative
- Marketing Industry’s 10 Biggest Stories of the Year
- Ten Most Important Mobile Moments of the Year
- What We Shared: Top 10 Viral Advertising Campaigns of 2011
- Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year
- The Year’s Most Epic Media Feuds
- Marketing’s Biggest Social-Media Blunders of 2011
Completez recomandarile din AdAge, cu o serie de articole la concurenta, din AdWeek.
